Superb Winter 2010 Lookbook

Progression. That is just one of the traits you need to have as a clothing brand, it may actually be the most important one especially in todays fluxuating market. This is the case with the fam over at Superb. I've been following them for a while now, in fact around this time last year I was posting their 'Lords of War' winter drop. I'm really liking what I'm seeing from them lately and it looks like they're headed in the right direction. This time around, their winter collection takes on a more aggressive approach with minimal aesthetics featuring mainly fleece items, perfect for this cold winter.

The entire collection is available on their online shop as well as a long list of retailers you can check out here. Hit the jump for more pics.