Superb Summer 2010: The Drought

The homies over at Superb have just dropped their Summer 2010 lookbook titled: The Drought.
Superb closes out summer with a lookbook release for their fourth chapter, "The Drought". Having recently just dropped part II of their Summer10 collection, the brand complements their latest release with a thematic run of photographs. Superb has been pushing the catch-phrase "You can't survive the drought" as a metaphor for having grown continuously as a progressive brand against any and all odds. The collection is inspired by the ideal of having an unequaled mindset to endure and overcome. The line includes a series of tees and tanks perfect for the summer. Included, also, within the drop is a special collaborative project with their very own alter ego; SUPERB X SUPERB. The Drought is now available at their webshop, Karmaloop, and the rest of their fast-growing list of retailers. The complete lookbook may be viewed at their website.
Hit the jump for more pics. Unstoppable.







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